Carbon markets remain one of the most hotly contested and evolving components of corporate sustainability strategy. Amid a backdrop of intensifying scrutiny, the narrative surrounding carbon credits has shifted dramatically. In recent years, increasing public scepticism and media coverage have exposed flaws, questioning the reliability of credits as a cornerstone of climate commitments.

Ahead of London Climate Action Week this month and COP30 later this year, MHP Group offers a deep dive into the stories and trends defining the carbon market's future trajectory.

Key takeaways from the report:

• The critical role of transparent communication in addressing scepticism about carbon credits and protecting reputation.
• How companies can proactively manage reputational risks by aligning their messaging with evolving regulatory frameworks and transparency expectations.
• The twin dangers of greenhushing and greenwashing and the need for clear and confident communication in order to connect with key stakeholders.

Accessible for free, the report offers practical insights for corporate buyers, project developers, and market facilitators to navigate this transformation effectively.