About the event

UK advertising self-regulation is a global success story. In the Advertising Standards Authority, we enjoy one of the most respected, efficient and productive regulators in the world – driving trust in advertising in Britain.

In 2025, the ASA handled more than 37,000 complaints about ads – almost three-quarters of all complaints across Europe. Its proactive monitoring is up twelvefold since 2012, and its Active Ad Monitoring system scanned 60 million online ads last year.

Now, as the market continues to grow, UK advertising needs a new way to fund self-regulation to ensure that it continues to build that essential trust in the market.

With a long-term, equitable solution within reach, ISBA will unveil the “Proud to Support the ASA” initiative – showing how the UK’s major advertisers are making radical change to ensure that the ASA system thrives.

Hosted by ISBA and Asbof, this in-person breakfast event for senior leaders will launch this major new advertiser initiative, against the backdrop of in introduction by Baroness Nicky Morgan, ASA Chair, who will underscore the importance of major advertisers’ participation to effective regulation.

The importance of the advertisers' role will then be debated by a panel of CMOs and industry stakeholders, chaired by Simon Michaelides, ISBA’s Director General. 

In addition, Stephen Woodford, the CEO of the Advertising Association, will interview Asbof Chair Mark Lund OBE on the progress being made towards a long-term funding solution for the ASA, the next steps – and what the industry needs to do next.

Deadline for RSVPs is Friday 2nd October