Dr Robert Cialdini in conversation
With Chris Williams, Business Editor, The Daily Telegraph
The event
Celebrating 40 Influential Years
It's been 40 years since Bob Cialdini published his groundbreaking book Influence: The Psychology of Persuasion. His book helped to define our understanding of human psychology and behaviour, and Bob has gone on to advise world leaders, governments and major corporations.
The consultancy he co-founded, Influence At Work, has been MHP Group’s partner for five years, helping our clients navigate growing polarisation, build trust, increase sales and change behaviours.
We are therefore delighted to invite you to this breakfast event where Chris Williams, Business Editor of the Daily Telegraph, will look back over 40 years of influence, persuasion and behaviour change with Bob, and discuss:
- The impact behavioural science has on the decision-making in major organisations
- The opportunities for more personalised approaches across fields such as education and policymaking
- The role behavioural insights can play in addressing big societal challenges, such as reaching Net Zero and protecting public health
Key details:
- Date: Tuesday 11th June
- Time: 8.45-10.00am (Breakfast from 8.15am)
- Location: Unherd, 6 Old Queen Street, Westminster, SW1H 9HP
