Health disparities persist despite decades of well-intentioned campaigns and policy initiatives aimed at addressing them. Despite good intentions, current advocacy approaches have consistently failed to reach key communities.

Recognising that stakeholders across the healthcare spectrum need practical tools to engage meaningfully with underrepresented communities, we are proud to announce the launch of our new framework, People Centric Advocacy.

Developed in collaboration with Professor Rochelle Burgess, Professor of Global Mental Health and Social Justice at UCL, this four-step framework places trust at its centre to facilitate more equitable health outcomes through inclusive advocacy practices.