The rise of health 'news you can use'

How we think about our healthcare is changing. People know more about their personal health than ever before, and this is impacting the sort of services they expect from their healthcare provider.

Today's informed consumers crave practical takeaways, personalised solutions, and a path to wellness that fits their unique lifestyle. Health media coverage is also changing to serve the public with more ‘news you can use’.

Join our media panel event to discuss healthcare's self-care revolution:

• From headbands to wearables: How technology is fuelling the 'quantified self' and reshaping health narratives.
  
• The rise of the 'informed healthcare consumer': What they want, where they get their information, and how brands can earn their trust.
  
• Beyond the bulletin board: Ditch dry policy details for actionable "news you can use" that resonates with proactive audiences.
  
• Content that clicks: What journalists want when brands pitch stories in the age of empowered patients.
  
• Unlocking the wellness goldmine: Discover how brands can adapt and thrive by aligning with the self-care movement.

Don't miss this crucial discussion for anyone navigating the new consumer healthcare media landscape.