Trends Shaping 2025 report

In this report, MHP Group and Savanta have partnered to understand the mood of the nation, so that we can help brands, organisations and individuals better communicate, connect, and achieve their aims. Inside, you will find:

1. New data about consumer sentiment, from our research with Savanta
2. Our observations on how this is playing out in the real world
3. How businesses and brands are activating in that context to win the battle for hearts and minds
4. What communicators should do in response to this

By identifying and sharing four key cultural trends – bringing together perspectives business and politics, to health, consumer habits, and our rapidly evolving communications landscape - we hope to help you understand the people you need to communicate with better in 2025.