Guide: Trust Analytics

Trust Analytics: Building trust for business impact

Trust is crucial to any human relationship. It influences how we relate to, and interact, with organisations, governments and each other. Without trust it’s hard to develop successful relationships, create loyal customers, and foster prosperous economic exchanges.

Developed by experts at INFLUENCE AT WORK and MHP Group, Trust Analytics identifies opportunities to strengthen trust in your brand as well as areas of vulnerability providing a clear picture of what you need to do to increase trust.

Trust Analytics allows you to:

• Discover precisely what aspects of your brand inspire trust
• Identify who your most trusting audiences are
• Understand the impact this has on your business operations
• Receive actionable trust-building recommendations based on your data from our behavioural science and communications experts.