Video, influencers and trusted health information
About the event
Due to demand, we are now at capacity for this event. You can register below to be added to the event waiting list.
++++++
Join us for a breakfast event, where speakers from YouTube Health and MHP Group, will be joined by an ABPI Code expert and leading content creator & doctor. We will discuss the power of video in delivering health information to patients and how it can be done in a compliant, engaging and impactful way.
This will be an interactive session, and we welcome your questions in advance.
Date and time
Tuesday 18th July 2023
09.00–10.30am
(breakfast served from 8.30am)
Location
Soho House
180 The Strand
WC2R 1EA
Further information
In a networked world, passionate and relatable voices are the ones that help ideas to travel furthest and fastest. Individual influencers are rapidly reshaping public health conversations – not only in terms of who is listened to, but also in terms of the issues discussed.
With half the world’s population actively using social media and 41% of Brits using social channels for news (Ofcom, 2022), identifying the most effective ambassadors, advocates and platforms is essential.
In this session, our expert panel will offer unique perspectives from across channel, content creation and compliance spheres. They will share real-world examples of how to use video to drive engagement and provide insight into supercharging your next campaign.
We will explore:
- The growing role of video to deliver information in the health space
- How to identify the right messengers and platforms to create impactful health content that drives change
- The different methods for reaching your target audience, including how to leverage content creators
- How to create and deliver content that adheres to the pharmaceutical industry regulations and compliance
- And more!
Plus, our panel will share useful tips and ideas to create impactful video content!
Please note, this event is open to brand-side marketers and communications professionals, and senior executives.
Our speakers
-
Dr Vishaal Virani
YouTube UKHead of Health -
Dr Azmain Chowdhury
Social Media Content Creator -
Thea Parnell
MHP GroupHead of Digital -
Dr Rina Newton
Code ClarityCo-founder